McDonald's Considers Selling Organic Foods
McDonald's may look to sell more organic food to help boost struggling sales. Bloomberg News reports that the fastfood giant posted its fourth straight quarter of falling earnings in its U.S. sales this week.
"You'll see us in some categories looking to different products, possibly organics," Chief Executive Officer Don Thompson said on a conference call.
The world's largest restaurant chain already uses organic semi-skimmed milk in McCafe coffees, porridge and Happy Meals in some restaurants in the U.K. Organic milk also is sold in Germany, while organic fruit juice is available in Germany and France.
McDonald's has been struggling to boost sales amid increased competition for low-priced meals. In the U.S., the chain has recently tried selling $2 jalapeno burgers and chorizo burritos in some locations to lure diners. The items haven't really attracted Americans, who are increasingly flocking to fast-casual chains where they can customize meals and find some organic fare.