Haters everywhere
July, 10 2018
People love to toss shade but don't have facts to back it up. Checkoff dollars drive research and is the reason why McDonalds switch from margarine to butter for all their cooking. That change alone raised the US all milk price by .35 alone due to increased demand. People also complain about low milk prices in the store, but that is a good thing! All fluid milk must be pooled and minimum prices paid per the FMMO. If a store wants to sell it lower than what they paid, more power to them. Economics 101, when you have excess inventory, lower prices spur increased consumption and take more product off the market, clearing excess inventory and gets supply in demand into balance. $1 milk jugs mean that the grocery store is promoting dairy consumption where people will buy more milk than intended, helping grow consumption and future demand with our consumers, all while reducing excess inventory that needs to take place in order to raise prices. If people need $20 milk to break even, don't blame the industry but rather look at your business model and why you are so inefficient. I bet the same people were smiling when their hotshot neighbor crop farmers went out because they needed $4.50 corn to break even.