Reynoldsburg, Ohio—Neal Smith, Executive
Secretary and CEO of the American Jersey Cattle Association and National
All-Jersey Inc., has announced a restructuring of departments within the
USJersey organizations effective January 8, 2019.
“Communication
to our membership and allied industry friends is an important role of the
USJersey organizations. As we prepare to move into a more digital era, we will
be combining the Development and Jersey Journal departments,” announced Smith.
“With the retirement of Dr. Cherie Bayer, options were evaluated, and we are
confident the restructuring of these departments will benefit the USJersey
organizations in carrying out the strategic communications and branding efforts
of our companies.”
Delivering the
message of the organizations will be the responsibility of the newly formed
Communications Department. The team will oversee media relations, including
writing and distributing news releases, responding to media inquiries, produce
Jersey Journal, manage company websites and social media platforms, and prepare
presentations and reports for USJersey staff and representatives. The
department will also oversee the national Jersey youth development programs,
including Jersey Youth Academy and capital fundraising efforts for the
organizations.
Kim Billman has
been named Director of Communications. Billman has been an employee of the
USJersey organizations for 25 years, serving as Editor of Jersey Journal for
the past 15 years – and prior to as Assistant Editor-Advertising and with
Jersey Marketing Service in catalog and advertising production. Billman will
also assume the role of All American Coordinator, which includes three national
shows, two sales, the national junior recognition banquet and the National
Jersey Queen selection contest.
Her Jersey
roots run deep as a fourth generation Jersey breeder. She participated in the
national Jersey youth contests as a youth and was the 1990 National Jersey
Youth Achievement contest winner.
Michele
Ackerman, Tracie Hoying, Jaclyn Krymowski, and Hannah Meller will fill out the
Communications current team. All four have experience in communications,
graphic design, copywriting, and website design. Ackerman and Hoying each have
over 14 years of experience with the company.
A position
will be posted for an Assistant Director of Communications at www.USJersey.com.
Interested applicants may apply by submitting a letter of application and
resume to Kim Billman with “Assistant Director of Communications” in the
subject line.