The New York State Department of Agriculture and Markets Monday announced that
the Dairy Promotion Order (DPO) Advisory Board has issued an Invitation for
Proposals for dairy and research promotion projects, as part of its $15 million
checkoff fund. The invitation solicits proposals for marketing, promotion, and
research projects that focus on increasing consumer demand for New
York-produced fluid milk and dairy products and further ensuring dairy product
safety.
Eligible applicants include non-profit entities, research institutions, and
private businesses that are not affiliated with the DPO Advisory Board. Project
proposals may not promote a specific brand or trade name.
To be considered for funding, applications are due September 1, 2021.
Applications and additional information can be found on the Department's
website.
Funding is made available directly from New York State dairy producers through
the New York State Dairy Promotion Order Act, and is intended to help dairy
farmers and processors further their reach to both domestic and international
markets.
The DPO Advisory Board met on July 16 to finalize its priorities and goals for
2022. The Board identified nine goals to guide its work in boosting the dairy
industry in New York State. The goals are:
1. Increase the consumption of New York milk and dairy products by youth
(lunches, breakfasts, and other offerings)
2. Promote uniqueness of, and increase sales of, New York milk, dairy products
and/or ingredients throughout the entire food supply chain through various
distribution channels and partnerships, including but not limited to,
e-commerce, curb-side sales, etc.
3. Proactively improve the image of dairy products and / or dairy producers'
farming practices among consumers, thus improving the acceptance and
consumption of New York milk and dairy products.
4. Improve communication to dairy producers and dairy stakeholders to inform
them how they can assist in improving the consumption of New York milk and
dairy products by highlighting the sustainability story.
5. Increase the sales and consumption of milk and dairy products produced in
the US and exported to other countries.
6. Participate in national programs influencing increased consumption of milk
and dairy products.
7. Create target marketing to promote the consumption of NYS Milk and dairy
products to Gen Z (10 to 23 years old).
8. Develop and implement marketing strategies that are inclusive of the
socially diverse population to increase the consumption of NYS milk and dairy
products. 9. Conduct research projects that create new products and / or
enhance the safety, quality, and sensory attributes to expand the demand for
New York dairy products and dairy ingredients.
The DPO Advisory Board advises the New York State Department of Agriculture and
Markets Commissioner on the disposition of approximately $15 million a year in
funds collected from milk producers under the producer-approved New York Dairy
Promotion Order. The DPO Advisory Board also makes recommendations on promotion
and dairy product and research projects.
The Advisory Board consists of ten New York milk producers appointed by the
Commissioner who serve a three-year term. The first New York State Dairy
Promotion Advisory Board was appointed in May 1972 at the request of dairy
producers. More information about the Board can be found at https://agriculture.ny.gov/dairy/dairy-promotion-order.
New York State has over 3,6000 dairy farms that produce approximately 15
billion pounds of milk annually, making New York the nation's fourth largest
dairy state. The dairy industry is the State's largest agricultural sector,
contributing significantly to the State's economy by generating nearly half of
the State's total agricultural receipts, and providing some of the highest
economic multipliers in the State.